Social Media Can Help Boost Weight Loss Success

From Drugs.com - November 3, 2017

Social Media Can Help Boost Weight Loss Success

FRIDAY, Nov. 3, 2017 -- Struggling to lose weight? Maybe posting that selfie on social media can help, researchers say.

Their study included 33 people in two weight-loss groups -- surgical and nonsurgical -- who regularly blogged or posted online about their weight-loss experiences and were followed for four years.

Sharing their successes and setbacks on social media helped the participants stay committed to setting and achieving their weight-loss goals, according to the study results.

"The sharing of intimate information and photos about weight-loss goals in virtual space is a key factor in motivating behaviors that fulfill that new thinner identity and thus helps people reach their goals," said study co-author Sonya Grier, a professor of marketing at American University in Washington, D.C.

She said this approach allows for relative anonymity, accessibility, availability and flexibility for people to create a community that can help keep them motivated and accountable.

"Not everyone can get the support they need from the people they interact with in person on a daily basis," Grier said in a university news release. "It is helpful that technology can support community building and goal achievement in virtual spaces."


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